Barry SCHWARTZ (Barijo ŜVARC) (chemoelectric) wrote,
Barry SCHWARTZ (Barijo ŜVARC)
chemoelectric

Typographological analysis of the Obama campaign

Huffington Post is going astrological in its coverage of the US political campaign and so I am going to go typographological.

I got a fancy mailing today from the Obama campaign. It is about 20 pages long and printed on glossy paper.

The main typeface used is Adobe Garamond. Excellent choice. Shows good judgment and good taste. And he is using the Pro version, which shows willingness to invest in modernization of infrastructure.

For a sans serif display face, Obama uses Helvetica Neue Bold Condensed. This is a much better choice than the Bold Condensed of the original digital Helvetica—it’s actually much closer to a similar width and weight of Univers—and is an excellent choice in itself. This shows that Obama has fresh ideas and is open to new ways of doing things, without forsaking tradition or what’s good in past methods and ideas.

He also uses other members of the Helvetica Neue family, thus showing he carries his principles into all of his fields of endeavor.

But then we come to the ‘Obama’08’ logo. For this he chooses Perpetua. To understand what this means, you have to know something about the designer of Perpetua, Mr. Eric Gill. Eric Gill was a religious man, a Christian, and so is Barack Obama. But let me quote from the Wikipedia (you can get more detail on Gill by means of Google):

Whilst Gill was a deeply religious man, largely following the Roman Catholic faith, his beliefs and practices were by no means orthodox. His personal diaries describe his sexual activity in great detail including the fact that Gill sexually abused his own children, had an incestuous relationship with his sister and performed sexual acts on his dog.

These are just highlights of Eric Gill’s perversions. Thus we find that, for the most basic symbol of his campaign, Obama has chosen child abuse, incest, bestiality, and let me also add exhibitionism and any other perversions not detailed in the Wikipedia article. Thus we find that, despite his good ideas and excellent intentions, Barack Obama represents violence and perversion and the destruction of Western civilization.

Assuming, of course, that you believe in typographology.
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