Now, some complain that Obama is ‘negatively branding’ the word ‘liberal’, but these people are reasoning within a corrupt, exploitive tradition of turning words into happy button pushers and unhappy button pushers. They want to make ‘liberal’ a word that pushes happy buttons instead of unhappy buttons. What Obama is doing in this case, on the other hand, is immunizing people against that kind of exploitation. He is trying to make people feel ‘nothing’ when the ‘Republican’ reactionaries abuse the word ‘liberal’.
If Obama also would forego his own button-pushing abuses, then I would be very pleased, indeed.