Barry SCHWARTZ (Barijo ŜVARC) (chemoelectric) wrote,
Barry SCHWARTZ (Barijo ŜVARC)
chemoelectric

Verbal corruption

The proliferation of the advertising term ‘brand’ in discussions of public policy (politics) is extremely corrupting. Anyone using it should wash out their mouth with soap. But it also has me confused: if John McCain lost his ‘brand’, doesn’t that mean he became and is now a maverick?
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